{"id":291059,"date":"2019-01-24T13:07:18","date_gmt":"2019-01-24T12:07:18","guid":{"rendered":"https:\/\/bob-desk.com\/el-mantenimiento-de-tienda\/"},"modified":"2026-10-21T14:20:51","modified_gmt":"2026-10-21T12:20:51","slug":"el-mantenimiento-de-tienda","status":"publish","type":"page","link":"https:\/\/bob-desk.com\/es\/el-mantenimiento-de-tienda\/","title":{"rendered":"El mantenimiento de tienda"},"content":{"rendered":"

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El mantenimiento de tienda:
\u00a1Lo que debe saber!<\/h1>\n

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7 min de lectura \u2013<\/span> <\/strong><\/span>Septiembre de 2020 \u2013<\/span> <\/strong><\/span>\"\u2b50\ufe0f\" <\/span>Imprimir el art\u00edculo <\/strong><\/span> \"\u2b50\ufe0f\"<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttp:\/\/bob-desk.com\/wp-content\/uploads\/2024\/03\/Bob-Desk-retail-mall-scaled-_1_-_3_-1.webp\u00bb alt=\u00bbCentro comercial – Bob Desk\u00bb title_text=\u00bbCentro comercial – Bob Desk\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbleft\u00bb border_radii=\u00bboff|150px||150px|\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb15px\u00bb box_shadow_vertical=\u00bb15px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.43)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ custom_padding=\u00bb29px|0px|29px|0px|true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbFila de Testimonios\u00bb _builder_version=\u00bb4.16″ width=\u00bb60%\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||0||false|false\u00bb custom_padding_tablet=\u00bb|40px||40px\u00bb custom_padding_phone=\u00bb10px|20px||20px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbNunito Sans||||||||\u00bb text_text_color=\u00bb#959baf\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbNunito Sans|700|||||||\u00bb header_2_text_color=\u00bb#535b7c\u00bb header_2_font_size=\u00bb35px\u00bb header_2_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|||0px\u00bb custom_padding=\u00bb||0px|31px||\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb||0px|0px|false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb14px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.6em\u00bb text_line_height_phone=\u00bb1.4em\u00bb text_line_height_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_color_left=\u00bb#e09900″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Al frente de una cadena de tiendas, puntos de venta y distribuci\u00f3n, t<\/b>odo est\u00e1 milimetrado: el sentido de circulaci\u00f3n, la distribuci\u00f3n de los probadores<\/span>, los softwares de caja, el merchandising, las compras online con recogida en tienda… y, sin embargo, una palanca de rendimiento esencial es hoy el punto d\u00e9bil de este sector: el mantenimiento de tienda.
Actualmente reducido a acciones de reparaciones o mantenimientos de bajo valor a\u00f1adido, es hora de tomar plena conciencia de su importancia <\/b>y convertirlo en una fuerza de optimizaci\u00f3n de sus tiendas, de su imagen de marca y, por tanto, de sus ventas. <\/b><\/span><\/strong> <\/p>\n

\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_5,3_5,1_5″ _builder_version=\u00bb4.16″ width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb49px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ background_color=\u00bb#f6faff\u00bb custom_padding=\u00bb3%|2%|4%|2%|false|false\u00bb animation_style=\u00bbfade\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbEl mantenimiento de tienda: soluciones concretas de optimizaci\u00f3n\u00bb image=\u00bbhttps:\/\/bob-desk.com\/wp-content\/uploads\/2019\/09\/Bob-Desk-logo-carre-plein-web-100-e1567537350906.jpg\u00bb alt=\u00bbLogo Cuadrado Bob! Desk – bumer\u00e1n blanco sobre fondo multicolor \u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb90%\u00bb _builder_version=\u00bb4.16″ header_font=\u00bb|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_line_height=\u00bb1.2em\u00bb background_color=\u00bb#ffffff\u00bb width=\u00bb69%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb3%|3%|1%|4%|false|false\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#3741ef\u00bb image_max_width=\u00bb90%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bb|600|||||||\u00bb text_font_size=\u00bb18px\u00bb width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|||2%|false|false\u00bb link_option_url=\u00bb#1″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

1.<\/span> <\/strong><\/span>Tipos y gestiones de mantenimiento para sus puntos de venta<\/p>\n

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2.<\/span> <\/strong><\/span>Los retos del mantenimiento para tiendas<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bb|600|||||||\u00bb text_font_size=\u00bb18px\u00bb width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|||2%|false|false\u00bb link_option_url=\u00bb#3″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

3.<\/span> <\/strong><\/span>Problemas recurrentes encontrados por nuestros clientes retail<\/p>\n

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4.<\/span> <\/strong><\/span>Casos de clientes: resoluci\u00f3n de problemas aportada por Bob! Desk <\/p>\n

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\u2b50\ufe0f Bonus <\/span><\/strong><\/span>\u2b50\ufe0f <\/strong><\/span>Acceda a la GMAO Retail<\/a> Bob! Desk <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ width=\u00bb100%\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bb1″ _builder_version=\u00bb4.16″ text_font=\u00bbNunito Sans||||||||\u00bb text_text_color=\u00bb#959baf\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb ul_font=\u00bbNunito Sans||||||||\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbNunito Sans|700|||||||\u00bb header_2_text_color=\u00bb#535b7c\u00bb header_2_font_size=\u00bb35px\u00bb header_2_line_height=\u00bb1.3em\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb2.4%||7px|0px|false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb2.4%||0px|0px|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb5px|||31px||\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb5px||0px|31px|false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb14px\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.6em\u00bb text_line_height_phone=\u00bb1.4em\u00bb text_line_height_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb21px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_color_left=\u00bb#e09900″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

1. <\/span><\/strong><\/span>Tipos y gestiones de mantenimiento<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbNunito Sans||||||||\u00bb text_text_color=\u00bb#959baf\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#535b7c\u00bb header_2_font=\u00bbNunito Sans|700|||||||\u00bb header_2_text_color=\u00bb#535b7c\u00bb header_2_font_size=\u00bb35px\u00bb header_2_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbNunito Sans|600|||||||\u00bb header_6_font_size=\u00bb20px\u00bb header_6_line_height=\u00bb2.1em\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb3%||3%||false|false\u00bb custom_padding=\u00bb||0px|2%|false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb14px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.6em\u00bb text_line_height_phone=\u00bb1.4em\u00bb text_line_height_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb\u00bb header_3_font_size_phone=\u00bb18px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb border_color_top=\u00bb#6073f8″ border_width_left=\u00bb2px\u00bb border_color_left=\u00bb#6073f8″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]El mantenimiento de tienda no tiene secretos: como en todos los dem\u00e1s \u00e1mbitos hoy en d\u00eda, lo importante es la informaci\u00f3n y el uso de esos datos. Hay muchos tipos de mantenimiento, pero hemos decidido centrarnos en los tipos de mantenimiento esenciales para su retail. Tanto si ya los domina como si no, es esencial comprender bien qu\u00e9 mantenimiento es m\u00e1s importante que otro y en qu\u00e9 puede hacerle ganar en rendimiento. <\/p>\n

Los 4 grandes tipos de mantenimiento para las tiendas:<\/strong><\/span><\/h6>\n

[\/et_pb_text][et_pb_blurb title=\u00bbMantenimiento preventivo\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb}||divi||400″ icon_color=\u00bb#ffffff\u00bb image_icon_background_color=\u00bb#3741ef\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb30px\u00bb header_line_height=\u00bb1.4em\u00bb image_icon_custom_padding=\u00bb8px|8px|8px|8px|false|false\u00bb width=\u00bb50%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||0px||false|false\u00bb link_option_url=\u00bbhttps:\/\/bob-desk.com\/logiciel-maintenance-preventive\/\u00bb link_option_url_new_window=\u00bbon\u00bb border_radii_image=\u00bbon|100%|100%|100%|100%\u00bb icon_font_size=\u00bb25px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#3741ef\u00bb global_colors_info=\u00bb{}\u00bb image_icon_background_color__sticky_enabled=\u00bb#62698c\u00bb image_icon_background_color__sticky=\u00bb#62698c\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbNunito Sans||||||||\u00bb text_text_color=\u00bb#959baf\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#535b7c\u00bb header_2_font=\u00bbNunito Sans|700|||||||\u00bb header_2_text_color=\u00bb#535b7c\u00bb header_2_font_size=\u00bb35px\u00bb header_2_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbNunito Sans|600|||||||\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb1.5%|||2%|false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb14px\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.6em\u00bb text_line_height_phone=\u00bb1.4em\u00bb text_line_height_last_edited=\u00bbon|tablet\u00bb link_font_size_tablet=\u00bb\u00bb link_font_size_phone=\u00bb17px\u00bb link_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb28px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb\u00bb header_3_font_size_phone=\u00bb18px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb border_color_top=\u00bb#6073f8″ border_color_left=\u00bb#6073f8″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Es el tipo de mantenimiento que hay que priorizar absolutamente: engloba todas las acciones de mantenimiento realizadas de forma regular y sistem\u00e1tica que permiten evitar fallos (p. ej., engrasar el mecanismo de la persiana met\u00e1lica), optimizar el recorrido de compra del cliente (p. ej., cambiar las luminarias cada 12 meses) y cumplir la normativa (p. ej., verificaci\u00f3n anual de las salidas de emergencia y de las calderas). <\/p>\n

\u27a1\ufe0f<\/span><\/strong> Por qu\u00e9 no hay que descuidarla:<\/span> un mantenimiento preventivo<\/a><\/span> bien realizado permitir\u00e1 reducir los costes con una mayor vida \u00fatil de los locales y aumentar los ingresos gracias a una mejor motivaci\u00f3n de los colaboradores y una mejor imagen de marca ante los clientes <\/strong><\/em> <\/p>\n

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Forma parte del mantenimiento preventivo, pero a\u00f1ade una dimensi\u00f3n personalizada y adaptada al estado del bien (p. ej., los puntos de desgaste, suelo y perchero, verificados cada 3 meses y reparados en funci\u00f3n de su estado).<\/span><\/span><\/h3>\n

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El mantenimiento correctivo<\/a><\/span> es el mantenimiento m\u00e1s habitual hoy en d\u00eda, que consiste en realizar una reparaci\u00f3n o una intervenci\u00f3n tras un fallo (p. ej., sustituir un enchufe que ya no funciona). <\/p>\n